Delight Needs

3. a plan of action designed to promote or sell a product or service
5. beliefs and behaviors that determine how a company’s employees and management interact and handle customer relationships
6. the activities a company undertakes to promote the buying or selling of a product or service
10. a set of tools for delivering promotional messages to people worldwide, using the internet as a global marketing platform
11. the promotion of a company’s objectives, products, and services to internal parties, such as employees, owners, managers, and shareholders
13. a person or organization that does not have a direct relationship with a company but is affected by the operations of the business
15. the process of satisfying a need or want by giving something of value in exchange
16. the set of actions or tactics that a company uses to promote its brand or product in the market
18. an added value that a customer might receive from a seller without prior expectation or request for the same
19. a group that has an interest in a company or organization and can either affect or be affected by it; often referred to as “stakeholders”

1. the set of external factors and forces, not controlled by the company, that influence its operations
2. marketing philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs better than the competition
4. those persons whose interest in a company comes through a direct relationship such as employment, ownership, or investment
7. process that emphasizes trustworthy, transparent, social, and culturally sensitive marketing policies
8. the series of steps that assist businesses in planning, analyzing, implementing, and adjusting their marketing strategy
9. those factors or elements in a firm’s immediate environment that affect its performance and decision-making
12. all of the internal and external factors that drive and influence an organization’s marketing activities
14. a physical good, service, or experience that consumers expect will satisfy their wants and/or needs
17. the value given to a product by virtue of the fact that the materials and components that comprise it have been combined to make the finished product