Design Vocabulary

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Across
  1. 3. copy The text of the main story
  2. 5. A small headline used to divide copy or a small headline or deck that appears below the main headline
  3. 7. 3-4 sentences that describe a photo – ABCD Formula
  4. 9. Horizontal line, actual or implied, running across a spread above or below the exact center to create unity.
  5. 11. credits Giving credit to the photographer.
  6. 12. A printer’s unit of measurement used primarily in typesetting; one pica equals 1/6 of an inch, or 12 points.
  7. 13. Printed letters or characters
Down
  1. 1. Type set in larger point size, usually 14 points or higher, and placed above the story to attract the reader’s attention
  2. 2. space, Absence of elements in an area on a spread.
  3. 4. The vertical space between the inside margins of facing pages
  4. 6. photo A photo that commands the reader’s attention on a spread by size or importance
  5. 8. Page number on a yearbook spread
  6. 10. margin Amount of space between all elements on the spread; often one pica, it should be consistent throughout a spread.