DESTINATION MARKETING

2. — Type of tourism that funds conservation directly, central to Costa Rica's model
3. — Economic strategy the Maldives lacked, leaving it exposed to a single shock
5. — Function focused on coordinating the tourism system for sustainable, equitable outcomes
7. — What Costa Rica's tourism revenue directly funds, alongside indigenous community benefit
8. — What the Maldives lacked after COVID-19 hit its tourism-dependent economy
10. — State that exists when marketing and management pull in opposite directions
11. — What marketing exists to create, according to its core objective
12. — Marketing decision area concerned with what visitors are charged
13. — Condition created when a destination depends heavily on tourism with no diversification
15. — Outcome Barcelona prioritised over pure tourism growth after 2015
17. — Function focused on promoting a destination to create visitor demand
18. — Organising principle of the sustainability-focused DMO model, exemplified by Costa Rica
19. — What Type 1, marketing-dominant DMOs maximise at the expense of community outcomes

1. — Type of energy that makes up 99% of Costa Rica's tourism-related power use
3. — What marketing does over management in Venice's growth-maximising model
4. — The state achieved when marketing and management work together toward shared goals
6. — Island nation whose tourism revenue collapsed 88% during COVID-19
9. — Marketing activity that places a destination in visitors' minds relative to competitors
14. — Marketing activity that identifies different visitor types to target them appropriately
16. — What marketing builds through positioning and identity development