Different Types of Data

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Across
  1. 2. One-to-one conversation to collect detailed responses
  2. 4. Data about data
  3. 7. Data, that has been collected by someone else
  4. 11. Collecting data by watching behaviour/ situation
  5. 12. Data that describes characteristics
  6. 14. Data format using 0s and 1s
  7. 15. Data that has been collected directly by the business/researcher.
  8. 16. Organised data, often in rows and columns
Down
  1. 1. Data that involves numerical observations
  2. 3. Data that can be sorted into categories or groups
  3. 5. An in-depth study of a single subject, group, or situation
  4. 6. Opposite of structured data
  5. 7. Questionnaire for gathering opinions
  6. 8. A person who takes part in a study or interview
  7. 9. Small group discussion for qualitative insight
  8. 10. Numerical and non-numerical information that can be used for decision making.
  9. 13. Recurring idea found in qualitative data