Digital buzzwords

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Across
  1. 4. A unified customer journey across all platforms
  2. 5. A person with a large social media following who can affect buying decisions and trends
  3. 7. The integration of digital technology and tools into all areas of a business
  4. 10. Strategically improving a product or service to get the best performance
Down
  1. 1. A word to describe an ideal customer journey, without any pain points that stop users achieving their goal
  2. 2. The process of translating an idea or invention into a product or service that creates new value
  3. 3. A technique used by startups to get a product into the hands of as many people as possible as quickly as possible
  4. 6. A technique to encourage engagement by introducing elements of competition, achievements etc.
  5. 8. An acronym to describe the smallest possible product that can be released
  6. 9. A brand that overtakes the market leader by offering a new proposition