Digital Comm

  1. 1. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
  2. 3. a person who takes photographs, either as a hobby or a profession
  3. 5. created when black is added to a color
  4. 11. using a computer and software program to produce high quality, printed documents that combine text and graphics
  5. 13. color matching system that uses a series of cards to identify specific colors
  6. 14. all the hues (tints and shades) of a single color
  7. 16. a career that involves designing and creating the graphics that accompanies text as well as page layouts
  8. 19. laws designed to protect intellectual property rights and provide potential monetary rewards for inventiveness and hard work
  9. 21. a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
  10. 22. using technology to convey information
  11. 24. color scheme consisting of one color combined with the two colors located on either side of its opposite (complementary) color
  12. 28. the placement of text or graphics on a line (right, left, center, or justified)
  13. 30. relationship between colors often based on their location on a color wheel
  14. 31. property rights that belong to the community at large, are unprotected by copyright or patent, and are subject to use by anyone
  15. 33. a name, symbol, or other device identifying a product; it is officially registered with the U.S. government and its use is legally restricted to its owner
  16. 35. eye/mind perception of color; meanings associated with color
  17. 39. prepared material that can be used legally, without paying a fee to the artist, publishing company, etc; some royalty-free material is available at no cost, however, most material must be purchased
  18. 41. a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
  19. 42. the visual path created by the arrangements of elements.
  20. 43. all tints and shades of a color; red, orange, and blue are all hues
  21. 45. the four ink colors used to create most process color printing
  22. 46. the intensity of a color; how close it is to a pure hue
  23. 47. a printing technique that uses one premixed color ink for each color used in a publication
  1. 2. an arrangement of colors designed to create a specific response
  2. 4. a color that becomes white when all colors have been added; RGB is an example
  3. 6. a career that involves designing, creating, and modifying websites
  4. 7. a person who takes photographs, either as a hobby or a profession
  5. 8. circle containing a spectrum of color
  6. 9. a career that involves taking pictures of subjects such as people, buildings or merchandise to be used in a variety of media
  7. 10. color model used to display color on computer monitors, televisions, and similar devices
  8. 12. a career that involves designing or creating graphics to meet specific commercial or promotional needs
  9. 15. the differences in values, colors, textures, shapes, and other elements within a presentation
  10. 17. color use of many colors in a publication (most commonly CMYK)
  11. 18. standard type of paper used in copiers and printers
  12. 20. copyrighted software that is available free of charge on a trial basis
  13. 23. the joing of pages with either wire, glue or other means
  14. 25. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
  15. 26. colors located directly opposite one another on the color wheel
  16. 27. colors located adjacent to each on the color wheel
  17. 29. created when white is added to a color
  18. 32. use of elements so they counter each other; creates a product that is in harmony
  19. 34. a career involved in the production of video material
  20. 36. a computer-based communication process that incorporates text, graphics, sound, animation and video
  21. 37. using three colors that are equal distance apart on the color wheel
  22. 38. color designed by the user specifically for a document
  23. 40. the visually dominant elements in a presentation; the center of interest
  24. 42. – software that is provided without charge
  25. 44. a section of the U.S. copyright law that allows the use of copyrighted works in reporting news, conducting research, and teaching