Digital Communication

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Across
  1. 3. use of elements so they counter each other; creates a product that is in harmony
  2. 4. a design element that includes geometric, natural, or abstract shapes.
  3. 5. the visual path created by the arrangements of elements.
  4. 6. dividing the page in half; often called a booklet fold
  5. 11. the joing of pages with either wire, glue or other means
  6. 13. a named group of character and paragraph format that can be applied to text
  7. 14. a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
  8. 16. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
  9. 19. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
  10. 21. adjusting the spacing between words, phrases, and extended blocks of text
  11. 22. a formatting style that adds depth to text or other objects, aking them appear more three-dimensional
  12. 24. rough draft of the finished publication that shows the major elements of the publication
  13. 25. the height of lowercase letters, specifically the lowercasex, not including ascenders and descenders
  14. 26. the placement of text or graphics on a line (right, left, center, or justified)
  15. 27. the differences in values, colors, textures, shapes, and other elements within a presentation
  16. 30. a standard American paper size that is 8.5 x 14 inches
  17. 31. the study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters
  18. 32. the visually dominant elements in a presentation; the center of interest
Down
  1. 1. folding the sides in toward the middle of a page
  2. 2. space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest.
  3. 7. a color that becomes white when all colors have been added; RGB is an example
  4. 8. as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
  5. 9. standard type of paper used in copiers and printers
  6. 10. the optical center is slightly to the right of and above the actual center of a page
  7. 12. a standard American paper size that is 8.5 x 11 inches
  8. 13. smaller uppercase letters that are about the same height as lowercase letters
  9. 15. a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
  10. 17. color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
  11. 18. a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
  12. 20. a type of paper that is low quality and inexpensive
  13. 23. a very short line of text (single sentence or phrase) that appears alone at the end or beginning of a paragraph or column
  14. 24. the physical or visual size of a publication or an object in the publication.
  15. 28. one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
  16. 29. formal or informal typefaces designed to imitate handwriting
  17. 33. the arrangement of all key parts of a publication without including specific content.