Digital Marketing

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Across
  1. 3. Synonym of "Destination
  2. 4. The most important destination
  3. 5. Driver that helps you grow and monetize your list
  4. 8. An umbrella term for all of your online marketing efforts
  5. 9. diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.
  6. 10. Advertising that is placed and bought by the marketer
  7. 11. - Ultimate goal of digital marketing
Down
  1. 1. The sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.
  2. 2. semi-fictional representation of your ideal customer based on market research and real data about your existing customers
  3. 6. results that appear based on Google’s algorithms
  4. 7. a measurable value that demonstrates how effectively a company is achieving key business objectives