Digital Marketing

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Across
  1. 1. is how much your business pays, on average, for someone to click on your ad. You can use a CPC calculator to estimate your CPC. In most cases, your ad platform, like Google Ads, will calculate this digital advertising metric for you.
  2. 2. is your average cost for acquiring a new customer. You can calculate your CPA with a calculator or manually by dividing your total ad campaign costs by the number of conversions for earning a new client.
  3. 4. Display Advertising is graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.
  4. 6. is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked
  5. 7. When you create ads for search, you target specific searches.
  6. 9. Digital Marketing are values used by marketing teams to measure and track the performance of their marketing campaigns. Listed below are the different types.
  7. 10. Advertising that is the practice of delivering promotional content to users through various online and digital channels.
  8. 11. is the number of clicks on your ad.
  9. 13. how much your company pays for 1000 views or impressions of your ad. While your ad platform will likely calculate this metric for you, you can also use a CPM calculator to estimate your costs and plan your digital advertising budget
  10. 14. Marketing that is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
  11. 16. Media that is websites and applications that enable users to create and share content or to participate in social networking.
Down
  1. 1. are the number of goal completions generated from your ad.
  2. 2. Digital marketing that is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.
  3. 3. Rate the percentage of people that clicked on your ad, compared to the percentage of people that saw your ad.
  4. 5. the public promotion of something such as a product, service, business, or event, to attract or increase interest in it.
  5. 8. Advertising that allows you to promote your business on these platforms.
  6. 12. is the number of times your ad got shown. This digital advertising metric includes multiple views from the same person. If someone saw your ad twice, for example, those two views would count as two impressions.
  7. 15. describes how many people saw your ad.