Digital Marketing 2024 Crossword

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Across
  1. 5. Making data usable and actionable within marketing and business processes.
  2. 8. The act of sending a commercial message, typically to a group of people, using electronic mail.
  3. 10. The process of planning, executing, tracking, and analyzing a marketing initiative.
  4. 14. A software that unifies a company's customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.
  5. 15. Coordinating and managing the customer journey across various touchpoints.
Down
  1. 1. The method of resolving disputes by a neutral third party without going to court.
  2. 2. Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
  3. 3. The right of individuals to keep their personal information secure and free from unauthorized access.
  4. 4. The act of transforming a website visitor into a paying customer or lead.
  5. 6. The process of syncing data from a central repository back into operational tools.
  6. 7. Tools and technologies used to manage and analyze digital advertising campaigns.
  7. 9. The technique of protecting private or sensitive information by erasing or encrypting identifiers.
  8. 11. A system used for reporting and data analysis, and is considered a core component of business intelligence.
  9. 12. Tools and technologies used to manage and analyze marketing data and processes.
  10. 13. A strategy that recommends the most effective step to take with a customer at a given moment.