Digital Marketing

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Across
  1. 1. Also known as split testing, the practice of comparing two versions of a web page with a single variable online to determine which one performs better.
  2. 3. A representation of our target user.
  3. 7. An invitation for a user to take some desired action.
  4. 8. The words and phrases which users enter into the search bar.
  5. 9. A visitor who completes a desired action on your website — such as filling out a form.
  6. 11. Any page on your website that serves as the first page a person will view.
Down
  1. 2. A free, enterprise-level web analytics tool from Google which allows you to monitor your website’s performance.
  2. 4. Search engine optimization is the art and science of getting your website found using the free (organic) keywords.
  3. 5. Text placed on images which provide the search engines with a written description of an image.
  4. 6. Visits to your website.
  5. 9. Content Management Systems pare software platforms that help you create and manage digital content.
  6. 10. A Key Performance Indicator is a measurement of how well your marketing initiative met the overall campaign goal.