Digital Marketing

4. A person, typically in the public eye, paid to represent a product or company. (2 words)
6. Websites and platforms for users to interact with computer technology. (2 words)
7. Individuals who become well known and followed on social media platforms. (1 word)
9. Statistics regarding a target market, consisting of age range, gender, lifestyle, etc. (1 word)
11. Inspiring followers to comment, repost, or share your social media content. (1 word)
13. A post made on Twitter. (1 word)
15. A mutually beneficial connection between a brand and a celebrity or influencer. (1 word)
16. Internet technology that aids in the development and launch of social media services. (1 word)
18. enticing people to like, follow, or subscribe to your brand. (1 word)
20. Special offers or promotions on social platforms, to encourage brand following. (1 word)
21. the ultimate ‘hub’ of all platforms and content of a social media influencer. (1 word)
22. group of consumers that a company aims marketing strategy towards. (2 words)

1. The message related to social media followers which inspires engagement and direct response. (1 word)
2. the use of social media to reach a target audience with intent to inform and encourage sales. (2 words)
3. Defines content on social media that is forever trackable. (1 word)
5. A person who plans and delivers relevant brand information based on the business goals of a company. (2 words)
8. occurs when a social media audience purchases your product as a result of platform content. (2 words)
10. Occurs when a brand aligns themselves on social media with a current event, meant to gain media attention. (1 word)
12. Using the brand voice to express the personality of the brand. (2 words)
14. A photo or video slideshow format that can disappear after 24 hours on Instagram. (1 word)
17. purposeful, consistent expression of a brand through words. (2 words)
19. A strategic release of digital content which brings about the most effective response. (1 word)