Digital Marketing Ch. 11

3. actively choosing to receive further communications, usually by checking a box on a registration form.
6. number of clicks divided by the number of unique opens.
7. examples can include password resets, bill payments, and new account creations.
10. the process of developing customer relationships through offers and communications contained in email messages.
13. number of opens divided by the number of emails delivered (sent minus bounces).
14. number of clicks divided by the number of opens.
16. temporarily undeliverable, usually due to a system problem.
17. examples can include sending customers timely promotional deals, rewards deals, new product alerts, and back-in-stock announcements.

1. the ability to change greeting and other content dynamically based on to whom the email is addressed.
2. taking an action to prevent the receipt of further communications, usually un-checking a box on a registration form.
4. a technique by which visitors agree to receive further communications but must perform two actions, usually checking an opt-in box on a site, and then responding positively to a sent email asking for confirmation.
5. somewhere in between opt-in and double opt-in; the visitor actively acquiesces to receiving email, again probably by another email confirmation.
8. examples can include, product shipment dates, due dates for bills, and suspicious account log-ins, as well as two-factor authentication passwords.
9. refers to gaining the customers’ agreement to market to them in a certain way.
11. number of bounces divided by number of emails sent.
12. the U.S. law regulating advertising and promotional emails.
15. when an email is undeliverable, usually due to a bad email address.
16. unwanted email communication.
18. events or actions that prompt an email to be sent.