Digital Marketing Crossword

1234567891011121314
Across
  1. 2. Metric for measuring average ad cost per click
  2. 6. Metric indicating return on investment
  3. 7. Email marketing automation platform
  4. 9. Data directly collected and owned by a business
  5. 12. Google framework for fast mobile page loading
  6. 13. Advertising technique that “follows” users around the web
Down
  1. 1. Module in Google’s server-side stack that enriches events with product profit data
  2. 3. Meta’s algorithm for distributing budgets dynamically
  3. 4. Google’s advertising platform
  4. 5. Simplified test version of a webpage used in A/B testing
  5. 8. Tool used to manage website tags without editing code
  6. 10. Optimization technique to improve organic ranking
  7. 11. Content spontaneously created and shared by users
  8. 14. Google’s tool for analyzing website traffic