Digital Marketing Crossword

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Across
  1. 1. ________ marketing refers to the creation and distribution of materials online
  2. 3. pay per _______
  3. 6. popular online search engine
  4. 8. websites and platforms created for sharing content and building a social network
  5. 10. any kind of advertising that you have to pay for
  6. 13. percentage of people visiting a web page
  7. 14. ratio of how many users 'bounce' after visiting your website
Down
  1. 2. refers to an HTML element that identifies a specific page topic
  2. 3. CTA or _____ to action
  3. 4. word or phrase marketers use in page and marketing content
  4. 5. 301 _____ refers to the approach used to redirect visitors from one web page to another permanently
  5. 7. Search _______ optimization
  6. 9. ______ bot refers to a computer program used to conduct conversations via auditory or textual methods
  7. 11. Google ________ refers to a Google software platform, designed to analyze nearly all aspects of a website
  8. 12. internet bots that scan websites