Marketing concept

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Across
  1. 2. Creating a unique identity and image for a product or company.
  2. 5. Gathering and analyzing data about consumers and market trends.
  3. 6. Establishing a distinct place for a product or brand in the minds of consumers.
  4. 9. Overall plan for reaching marketing objectives and target audience.
  5. 10. Unique strengths and qualities that set a company apart from its competitors.
Down
  1. 1. Study of how individuals make decisions and interact with products.
  2. 3. Communication activities to inform, persuade, and influence consumers.
  3. 4. Determining the value and cost of a product or service.
  4. 7. Analysis of a company's strengths, weaknesses, opportunities, and threats
  5. 8. Selecting a specific group of consumers to focus marketing efforts on.