Digital Marketing- Foundations

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Across
  1. 2. Where the customer is ready to buy and they have done their research and decided that your product is the best solution
  2. 3. Where the customer discovers how your product may solve a problem they have or didn’t realize they had and is searching the web about the problem or need.
  3. 6. An application, downloaded by a user to a mobile device.
  4. 7. The change in products, services, processes, and strategies within an organization through leveraging digital technologies.
  5. 8. Involves using digital channels (such as email, search, etc.) to promote or market products and services to consumers and businesses.
  6. 12. The overall experience of a person using a website, rather than just the look of the site
  7. 14. The convergence of social media, mobile, and the web, which has resulted in new ways to do business.
  8. 15. The position which a particular site appears in the results of a web search.
Down
  1. 1. Where the customer knows about your product or service and believes that it is a good fit but they have others in mind
  2. 4. A website where products and services are sold.
  3. 5. A system that searches for and returns content in response to a web search query.
  4. 9. Measures online metrics like web traffic, leads, conversions, and sales.
  5. 10. Any form of media online that can be read, watched, or interacted with. Content commonly refers to written material, but can also include images and videos.
  6. 11. Where the customer is interested in options that will solve their problem, they become more familiar with your product but are still just looking
  7. 13. Where a strong relationship develops between the customer and the brand