Digital Marketing Key Terms

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Across
  1. 3. the amount paid in purchasing advertising; in this case, it means the cost per thousand impressions, or the cost divided by the total number of impressions
  2. 7. ability to serve different site HTML without changing the URL. The term adaptive is synonymous.
  3. 10. sales accepted leads
  4. 13. a strategy that delivers personalized and consistent customer experience across multiple channels
  5. 14. the rapid change in business activities and operations cause by digital disruption
  6. 15. personally identifiable information
  7. 16. pay-per-click
  8. 18. a concept that describes consumer recognition of needs
  9. 19. enterprise resource planning
  10. 20. a blueprint that specifies the layout of pages on a website
  11. 21. Ad that covers an entire screen
Down
  1. 1. small pieces of hardware that use Bluetooth Low Energy technology to send signals, including message, to nearby mobile devices
  2. 2. The percentage of times a particular word is used on a website
  3. 4. navigational aid showing path that user has followed on a website
  4. 5. connecting brands and their customers and business partners in a direct, non-linear fashion
  5. 6. activities that are required to satisfy the customer after they have made a purchase
  6. 8. a description of a customer or set of customers that includes among other things demographic and geographic information and characteristics such as buying pattern
  7. 9. search engine optimization
  8. 11. a separate site with a different aspect ratio then the main website with the purpose of uploading this version to different device than a desktop
  9. 12. Visual representations of eye activity on a website
  10. 17. Children's Online Privacy Protection Act
  11. 22. total cost of ownership