Digital Marketing Lingo

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Across
  1. 4. Engaging with users who have already been to your site
  2. 5. % of users who navigate away after viewing only one page
  3. 8. How often your ad triggers when it's eligible to
  4. 10. Queries that triggered your ad
  5. 11. how often your ad shows in first 3 spots
  6. 13. LP sculpts these out as time goes on
  7. 14. Advertisers bid on these in search campaigns
  8. 15. LP's structure for shopping
  9. 16. LP uses last click for this
  10. 17. Ad relevance + landing page experience + expected CTR
Down
  1. 1. Time spent on page, add to cart, etc.
  2. 2. Desired actions on a website
  3. 3. LP's structure for search
  4. 6. A really dumb way to run Google Ads
  5. 7. Target ROAS, Maximize Clicks, Manual CPC, etc.
  6. 8. Like the STR, but on Analytics
  7. 9. Where LP shows Display ads
  8. 12. Tool that allows you track conversions on Facebook