Digital Marketing Vocabulary

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Across
  1. 4. a strategy in which promotional communication is sent from a company to potential and current customers via email (2 words)
  2. 6. these show up at the top of search results, do not use photos, are based on a PPC model and adjusts the layout of web page accordingly (2 words)
  3. 7. a marketing model that places ads on various platforms but only charges you when your ad is clicked
  4. 9. unpaid content on digital media (3 words with hyphens)
  5. 10. exclusive content you can offer on your website or in ads that requires a user to enter their email address in order to receive free access
  6. 11. the process of improving the position of organic web content in search engine results
  7. 12. the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage (2 words)
Down
  1. 1. feature photos of products and require you to bid on a product group, rather than a keyword; also based on the PPC model (2 words)
  2. 2. a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience (2 words)
  3. 3. ads that market to customers that have previously visited a company’s website
  4. 5. web design that detects a user’s screen size and orientation
  5. 8. small files sent to your browser from websites you visit