Digital Marketing Vocabulary

123456789101112
Across
  1. 2. small files sent to your browser from websites you visit
  2. 4. feature photos of products and require you to bid on a product group, rather than a keyword; also based on the PPC model (2 words)
  3. 7. a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience (2 words)
  4. 10. unpaid content on digital media
  5. 11. web design that detects a user’s screen size and orientation
  6. 12. a strategy in which promotional communication is sent from a company to potential and current customers via email (2 words)
Down
  1. 1. the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage (2 words)
  2. 3. these show up at the top of search results, do not use photos, are based on a PPC model and adjusts the layout of web page accordingly
  3. 5. a marketing model that places ads on various platforms but only charges you when your ad is clicked (3 words with hyphens)
  4. 6. ads that market to customers that have previously visited a company’s website
  5. 8. exclusive content you can offer on your website or in ads that requires a user to enter their email address in order to receive free access
  6. 9. the process of improving the position of organic web content in search engine results