Digital TV Terminology

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Across
  1. 3. Making future predictions based on past or present data.
  2. 7. When the same device or IP address fraudulently generates more ad requests than can legitimately be viewed by a human during a certain time period.
  3. 9. Service Side Ad Insertion is an ad serving process that inserts ads directly into a single, long-form digital video stream.
  4. 11. The information a customer intentionally and proactively shares with a brand.
  5. 13. premium video content watched via an online mechanism, like a streaming platform.
  6. 14. The process used by a publisher to sell their ad space to specific buyers in a specific order.
  7. 17. the use of software to buy digital advertising.
  8. 20. Typically stretching from the TV presentations in March/April-June, the window of time in which linear buyers place buys with networks far out from when the spots will air.
Down
  1. 1. A piece of software that combines feeds from many data sources to link individuals to all their personal devices.
  2. 2. Promotional video that appears in the middle of the video the viewer has selected to play.
  3. 4. A type of digital measurement reporting the amount that consumers engage with an ad or support a brand.
  4. 5. Using the specific traits, interests, or preferences of consumers to place ads that are most contextually relevant to them.
  5. 6. A type of software that crawls the web to index newly created pages into their search results or digital services.
  6. 8. Consumers who cancel or forgo their traditional cable subscriptions in favor of streaming services.
  7. 9. Allows users to watch content ad free but they need to pay a monthly flat rate
  8. 10. A sequence of characters used to individually recognize an element, such as a variable or a set of data.
  9. 12. TV distribution companies that license content to either broadcast groups or cable networks.
  10. 15. The tracking of how much of a campaign’s budget is spent or how much of a KPI is hit throughout a campaign flight.
  11. 16. “Streaming Services” that deliver many of the same live channels as the MVPDs, but distribute the content over the internet
  12. 18. the automated process of buying and selling advertising via an auction that takes place in the time it takes for the consumer’s browser to load.
  13. 19. measures the impact of ads via the size of an audience and how often that audience is exposed.