Direct Booking vs. OTAs

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Across
  1. 1. Booking a hotel room on the hotel's website.
  2. 6. What does OTA stand for?
  3. 8. OTA website
  4. 9. Largest continuously measured consumer panel.
  5. 10. Average number of time a customer visits an OTA’s website.
Down
  1. 2. Involves the marketing and advertising benefits that hotels receive by being listed on OTA’s result pages
  2. 3. The online travel agency simply gets a commission from the hotel.
  3. 4. Famous travel editor
  4. 5. A program, that is a non-commissionable negotiated rate offered by a hotel to a Travel provider.
  5. 7. Rates and Inventory can be supplied directly to the OTA through this separate portal.