Direct Booking vs. OTAs
Across
- 1. Booking a hotel room on the hotel's website.
- 6. What does OTA stand for?
- 8. OTA website
- 9. Largest continuously measured consumer panel.
- 10. Average number of time a customer visits an OTA’s website.
Down
- 2. Involves the marketing and advertising benefits that hotels receive by being listed on OTA’s result pages
- 3. The online travel agency simply gets a commission from the hotel.
- 4. Famous travel editor
- 5. A program, that is a non-commissionable negotiated rate offered by a hotel to a Travel provider.
- 7. Rates and Inventory can be supplied directly to the OTA through this separate portal.