DirectMail2.0 Crossword Puzzle

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Across
  1. 2. any time an advertisement or brand (digitally or physically) is viewed or seen
  2. 4. the style and type of characters printed
  3. 7. the automated backend connectivity from one company's web application to another
  4. 11. grouping mail by zip code to result in lower postage
  5. 13. add something to something else
  6. 14. when a prospect converts to a lead, or when a lead converts to a customer
  7. 15. unique number that identifies a specific business location involved in a mailing
  8. 16. unique three-digit code that indicates the service type for an individual mail piece
Down
  1. 1. HTML code snippet which is loaded when a user visits a website. It is useful for tracking user behavior and conversions
  2. 3. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  3. 5. type of marketing that focuses on delivering a consistent, personalized experience for shoppers across all channels and devices
  4. 6. Business Customer Support System to enter postage statements, deposits, and other financial transactions needed to process and manage business mail
  5. 8. an imprint on a mail piece that signifies the postage has been prepaid
  6. 9. a seminar conducted over the internet
  7. 10. move from the mailer directly to the SCF closest to the recipients without going through the usual distribution channel
  8. 12. prepaid postage applied to a mail piece