DIRT: subject specific terminology

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Across
  1. 6. Money that a business keeps, rather than paying out to its shareholders (two words)
  2. 9. The amount of money that an investor gets back in return for investing a business (three words)
  3. 10. Investors who are the part-owners of a company. They invest in the business in return for a share of the profits and voting rights at the AGM
  4. 11. The proportion of sales in a market that taken by one business (two words)
  5. 12. Something that makes a product stand out from its competitors
Down
  1. 1. A customer’s willingness to buy a product from a particular business rather than from its competitors (two words)
  2. 2. The process of gathering information about the market and customers’ needs and wants in order to help inform business decisions, including product design and marketing (two words)
  3. 3. Designing a product with some unique features that distinguish it from similar products sold by competitors
  4. 4. A particular group of consumers at which a business aims its products and services(two words)
  5. 5. The point where revenue received meets all of the costs of the business (two words)
  6. 7. Putting money into a business with the intention of making a profit
  7. 8. The characteristics of the population, such as gender, age, religion and wealth