Distribution & Promotion

6. channels of ________ are the routes that products and services take from the time they are produced to the time they are consumed
7. a type of buying decision based on the logical reasoning of customers
9. promotion offering an incentive to customers in order to increase sales
11. the act of establishing a favorable relationship with customers and the general public
14. the original, creative work of an artist or inventor
15. moves product directly from the manufacturer to the consumer
16. any means of communication that reaches very large numbers of people
17. type of marketing that involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience
18. a paid form of communication sent out by businesses about a product or service
19. using the phone to market a product or service

1. involves the locations and methods used to make products and services available to customers
2. a type of selling with direct communication between a prospective buyer and a sales representative
3. a nonpaid form of communication that calls attention to your business through media coverage
4. coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service
5. a written statement meant to inform the media of an event or product, is a good publicity tool
8. uses intermediaries
10. a type of buying decision based on desire to have a specific product or service
12. a refund offered to people who purchase a product
13. a type of distribution that not only includes transportation, but also storage and handling of products and packaging within a channel of distribution