DMSM Chp 1 Mkt Strategies

12345678910111213141516171819202122232425
Across
  1. 3. Customer __________: A range of activities to assist customers in resolving issues; involves the goals of promoting customer satisfaction
  2. 8. 1/4 4Ps of marketing; refers to the actual product or service a company offers
  3. 9. Process of communicating with potential customers to promote a product or service
  4. 12. customer ________: Marketing strategy focused on getting customers to support the brand or product
  5. 13. 1/4 4Ps of marketing; the cost of a product or service a company offers
  6. 14. Path the product or service purchased travels from the company to the consumer
  7. 17. Call to ________ (CTA): Statement or phrase that encourages audience response
  8. 18. The difference between a company's revenue and its costs; Revenue - Costs = Margin
  9. 19. Web _____________: the collection, reporting, and examination of actions taken on a website
  10. 20. Consumers' level of recognition of a company's product, service, or brand
  11. 22. Process of promoting a product in a retail environment, including the visual display in stores
  12. 23. Department responsible for selling products or services to customers and meeting the customers sales goals
  13. 24. Media ____________: Process of determining the most effective approach to advertise a product or service
  14. 25. ______________group: Diverse groups of consumers participating in guided discussions to better understand customer perception of a particular product or service
Down
  1. 1. What is communicated to and perceived by an audience; can be verbal, written, and non-verbal
  2. 2. 1/4 P's of marketing, refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services.
  3. 4. Public __________ (PR): Efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand's actions
  4. 5. _________ markets: A selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
  5. 6. ____________planning: Process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
  6. 7. How businesses communicate with audiences
  7. 8. 1/4 P's of marketing, refers to where the product is sold and delivered to customers
  8. 10. distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity &separate competitors
  9. 11. Process of communicating a company's value to its customers
  10. 13. Sales _______: Short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness for a product or service
  11. 15. ______________ audience (target markets): Identified groups of customers most likely to purchase your product or service
  12. 16. ____________: Process of creating and maintaining the identity of a brand.
  13. 21. Marketing _____________: Process of gathering and analyzing information of customers' needs and preferences