Domain 2 Marketing and Sales

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Across
  1. 2. Sixth step finalizing the sale
  2. 4. Cost to keep an existing customer
  3. 5. Fifth step handling customer concerns
  4. 7. Proposition Statement of benefits offered to customers
  5. 11. Market segment based on lifestyle and values
  6. 13. Individuals who affect purchasing decisions
  7. 15. Second step researching and planning before approach
  8. 16. Mail Physical marketing material sent to homes
  9. 18. Research that collect data directly from sources
  10. 19. Cost to gain a new customer
  11. 21. Sales channel using in-person or physical stores
  12. 24. Research Using existing data for analysis
  13. 25. advertising The most dominant medium for marketing
  14. 26. Media Newspapers, magazines, and articles
  15. 27. Builds the brand of a company, attracts leads, and increases the sales of a company.
  16. 28. Marketing Promotional messages sent electronically
  17. 30. Marketing platform for online interaction and marketing
  18. 32. Process of gathering information about consumers and markets
Down
  1. 1. Seventh step: maintaining relationship after sale
  2. 2. Ongoing positive interactions with customers
  3. 3. Large outdoor advertising structure
  4. 6. Market segment based on age, gender, income
  5. 8. Market segment based on buying habits
  6. 9. Sales channel using online platforms
  7. 10. Competition Businesses offering the same product or service
  8. 12. Competition Businesses offering substitute products but meeting the same need
  9. 14. Market segment based on location
  10. 15. Marketing Document outlining marketing strategies
  11. 17. Commercial Advertisement broadcasted on television
  12. 20. First step in sales process: identifying potential customers
  13. 22. Specific group of consumers aimed at by marketing efforts
  14. 23. Rules for handling problems or negative feedback
  15. 26. Fourth step presenting product benefits
  16. 29. Third step initial contact with the customer
  17. 31. Mix Combination of product, price, place, and promotion used in marketing strategy
  18. 33. Analysis Tool for evaluating strengths, weaknesses, opportunities, threats