e-commerce

12345678910111213141516171819
Across
  1. 2. A data file that is placed on a user’s hard drive by a remote Web server, frequently without disclosure or the user’s consent, which collects information about the user’s activities at a site
  2. 3. ______video - A video clip that gains widespread popularity through the process of Internet sharing, typically through e-mail or IM messages, blogs, and other media-sharing websites
  3. 6. product, place, price and promotion
  4. 8. ______log - A record of user activities at a company’s website = when customer register with the site
  5. 9. Lead to higher customer loyalty
  6. 11. to an e-tailer or loyalty programs delivered online or supported electronically
  7. 12. ______reality - A live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics
  8. 15. ______marketing - Marketing method that focuses on building a long-term relationship with customers
  9. 18. Using e-mail to send unwanted ads (sometimes floods of ads)
  10. 19. The psychological status of willingness to depend on another person or organization
Down
  1. 1. ______segmentation - The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information
  2. 2. ______rate - The percentage of clickers who actually make a purchase
  3. 4. On a Web page, a graphic advertising display linked to the advertiser’s Web page
  4. 5. ______-based - Systems used to establish trust among members of online communities where parties with no prior knowledge of each other use the feedback from their peers to assess the trustworthiness of the peers in the community
  5. 7. The matching of services, products, and advertising content with individual consumers and their preferences
  6. 10. The process of converting media products developed in one environment (e.g., country) to a form culturally and linguistically acceptable in countries outside the original target market
  7. 13. ______advertising - Adding advertisements to e-mail messages sent to customers
  8. 14. ______targeting - that uses information collected about an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select an advertisement to display to that individual
  9. 16. Software that gathers user information over an Internet connection without the user’s knowledge
  10. 17. ______Directly from Customers - ask customers directly what they think about the product and service