economy unit

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Across
  1. 1. system of how resources flow through society
  2. 3. increasing sales in existing markets
  3. 4. immediate factors affecting a business
  4. 7. pricing by adding profit to product cost
  5. 10. study of a country's overall economy
  6. 13. anything accepted as a medium of exchange
  7. 15. providing essential details about a product
  8. 18. dividing a market into sub-groups of consumers
  9. 19. the process of identifying customer wants profitably
  10. 21. convincing consumers they need a product
Down
  1. 2. study of individual consumers and businesses
  2. 5. larger societal forces affecting the economy
  3. 6. detailed description of an ideal customer
  4. 8. study of choices in allocating resources
  5. 9. details about people's interests and lifestyles
  6. 11. specific group of people a company aims to sell to
  7. 12. when expenses are higher than revenue
  8. 14. Federal Reserve decisions influencing interest rates
  9. 16. government efforts to influence economy through taxes
  10. 17. set of marketing tools known as the 4 Ps
  11. 20. pricing based on customer perceived worth