ELEMENTS OF MARKET RESEARCH

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Across
  1. 3. Sales forecasting method used.
  2. 5. To create a customer profile, the firm must investigate behaviour and d______________________
  3. 8. The purpose of this strategy is to stimulate demand for the firm's products
  4. 9. Process of dividing the general market into subsets
  5. 10. Market research is the process of collecting and analysing information about _____________________
  6. 11. Type of data collected
  7. 12. Example of a product characteristic
Down
  1. 1. A _______ market refers to a subset of the population
  2. 2. The process of measuring the performance of a company's products against competitors
  3. 4. Research method that collects opinions
  4. 6. Market refers to the potential ___________ for a product or service
  5. 7. Those customers that the firm has decided to serve