elements of the marketing mix
Across
- 4. The strategic decisions made to influence the target market.
- 6. The unique set of features and benefits that differentiates a product from competitors.
- 7. The various channels and locations where customers can access the product
- 9. The overall design, packaging, and branding of the product.
- 10. The tangible or intangible offering that satisfies customer needs
Down
- 1. The process of deciding how much to charge for a product or service.
- 2. The physical or digital space where the product is available to customers.
- 3. The amount of money customers are willing to pay for a product or service
- 5. The activities undertaken to make the product known and desirable to the target audience.
- 8. The communication strategy used to inform and persuade the target audience.