Elements & Principles of Design

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Across
  1. 1. – Lightness or darkness of a color or shade.
  2. 4. – The focal point; what grabs attention first.
  3. 5. – Hue (name), value (light/dark), intensity (brightness).
  4. 8. – Opposites to create interest (light/dark, rough/smooth, big/small).
  5. 11. – Visual weight (symmetrical, asymmetrical, radial).
  6. 12. – A feeling of harmony; everything belongs together.
  7. 13. – How something feels or looks like it feels (rough, smooth, soft).
  8. 14. – The path a viewer’s eye follows through the design.
  9. 15. – 3D object with depth (cube, sphere, cylinder).
Down
  1. 1. – Using differences to add interest (avoid boredom).
  2. 2. – Relationship of sizes between parts of a whole.
  3. 3. – The area around/within objects (positive = object, negative = empty space).
  4. 6. – A mark with length and direction (straight, curved, thick, thin).
  5. 7. – A sense of visual beat or flow.
  6. 9. – 2D enclosed space (geometric: circles, squares; organic: freeform).
  7. 10. – Repeating elements (shapes, colors, lines).