English in Advertising

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Across
  1. 3. A type of language that is used to stir strong emotions in the audience.
  2. 6. An emotional appeal that advertisers use to make people feel emotions such as sympathy or happiness.
  3. 8. A type of direct command used in advertising, such as “Buy now!” or “Don’t miss out!”
  4. 10. The process of adapting an ad to make it suitable for a specific culture or region.
Down
  1. 1. The quality of being genuine, real, and trustworthy in an ad or brand.
  2. 2. To emotionally connect or have a strong effect on the audience.
  3. 4. Describes a type of language or message that inspires action or energy.
  4. 5. Short paid advertisements shown on TV during program breaks.
  5. 7. The ability to keep information in memory over time, often used in advertising to refer to brand awareness.
  6. 9. A recognizable symbol or graphic that represents a brand.