Ent. 5.01 Vocabulary
Across
- 3. Type of retail store competing on the basis of low prices and offering limited customer service
- 5. Marketing element focusing on considerations in getting a selected product in the right place at the right time
- 6. A ratio of net profit (after taxes) divided by net sales that reflects the profit per dollar of sales
- 7. The message channel used by a seller to promote a good, service, or idea
Down
- 1. The rivalry between two or more businesses to attract scarce customer dollars
- 2. Price is the amount of money that the buyer is willing to pay and the seller is willing to accept for a good or service
- 4. Any circumstance under which buyers and sellers exchange goods or services for a price
- 8. The combination of the four elements of marketing--product, place, promotion, and price