Ent. Q3 Vocabulary pt 2

12345678910111213141516171819202122232425262728293031323334
Across
  1. 10. _______ response: Traits of loyal customers
  2. 11. Understanding and accepting the responsibility of not knowing the outcome of your actions
  3. 12. Businesses are responsible for using ________ money wisely and for providing them with returns on their investments
  4. 14. ___________ refers to heavy, moderate, light, or nonusers of a product or service.
  5. 16. A three-step process in which businesses gather information about their surroundings, analyze that information, and determine the future impact of that information is called an environmental ______.
  6. 18. The degree or level of profit a business or a product has the potential to make is ______ potential.
  7. 19. The identification and selection of markets for a business or for a product is called ______ marketing.
  8. 20. Something new, such as a new product, strategy, or process
  9. 22. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products
  10. 24. An agreement that allows one company to use the trademarked property of another company to manufacture and sell its own products
  11. 27. In investing, the economic viewpoint that a stock is worth whatever people are willing to pay for it; also sometimes used as a synonym for market capitalization is referred to as the market _____
  12. 28. The possibility of loss (failure) or gain (success)
  13. 29. ________ Response - Birthdays, holidays, weddings, and graduations are examples of special occasions that prompt spending trends for some products.
  14. 31. A business being responsible for contributing to society in an altruistic (charitable) manner is called what? ________ responsibility
  15. 33. The _________ market is composed of businesses that purchase items for use in the operation of the business, for resale, or for making other goods
  16. 34. ____________ ensures safe and healthful working conditions for employees
Down
  1. 1. How much funds and resources does it take to convert a potential customer into a customer is called customer _____ costs.
  2. 2. Plans of action for achieving goals and objectives
  3. 3. an estimation of something's worth
  4. 4. FUNDING: Using money from investors to finance a project in exchange for shares in the company
  5. 5. In any business, a customer or potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire is a
  6. 6. The process of dividing up the total market into smaller, more specific groups is called market _________
  7. 7. In investing, borrowed money used for maximizing profit potential
  8. 8. A marketing/business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services
  9. 9. Rules applying to acceptable behavior
  10. 13. Fluctuations or "ups and downs" in the economy–such as changes in supply, demand, prices, and rate of employment is called economic _________.
  11. 15. Businesses are responsible for providing _________ with jobs and clean, safe working environments that are free of discrimination and harassment.
  12. 17. A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5% to 15%
  13. 21. Businesses are responsible for meeting _______ needs and wants with quality goods and services.
  14. 23. A business being responsible for making money and for contributing to the national and local economies is called what? _____ responsibility
  15. 25. The ________________ is in charge of protecting the environment in the U.S. (Environmental Protection Agency
  16. 26. The _______________ regulates interstate and international communications by radio, television, wire, satellite, and cable.
  17. 30. The _________ administers and enforces laws to prevent price fixing, prohibit unfair competitive practices, and regulate false or deceptive advertising
  18. 32. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome