Enterprise

3. Physical goods used by industry to aid production (i.e. machinery)
4. Differentiating a product by developing a symbol, name, image or trademark
6. Business employee who takes direct responsibility for turning an idea into a profitable new product
9. An individual who has an idea for a new business and takes the risk to start it up
11. An individual who purchases goods and services for personal use
12. Difference between selling price and cost of bought-in materials

1. Business that has its headquarters in one country, but with operating branches, factories, etc. in other countries
2. The next most desired option given up
5. Resources needed by business to produce goods or services
7. The action of showing initiative to take a risk to set up a business
8. A person or business that purchases goods or services from a business
10. Written document that describes a business and its objectives