Entrepreneurship Chapter 6 Crossword Puzzle

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Across
  1. 6. The second step in primary market research is to _____ a research method.
  2. 7. _____ customers are customers you would most like to attract.
  3. 9. The first step in primary market research is to _____ the question.
  4. 12. The last step in primary market research is to ______ conclusions.
  5. 13. Psychographics describe people’s _____.
  6. 15. Observation methods can help you find your ______ competitors.
  7. 16. One way to keep customers is to provide _____ service.
  8. 17. Your most important asset
  9. 19. A customer _____ includes both demographic and psychographic data.
  10. 20. A target market should be divided into _____.
  11. 21. A primary data collection method.
  12. 24. An interview with groups of target customers.
  13. 25. A competitor’s _____ are things it does well.
  14. 27. Family _____ is a demographic.
  15. 28. They may be direct or indirect.
  16. 29. Information
  17. 30. _____ competitors may be difficult to locate.
Down
  1. 1. Primary data _____research involves five steps.
  2. 2. You must give customers what they _____ and want.
  3. 3. Your competition’s disadvantages.
  4. 4. Gender and income are types of _____ data.
  5. 5. _____ data are found in already-published sources.
  6. 8. A survey is a way to _____ data.
  7. 10. It is not enough to attract customers, you must _____ them.
  8. 11. A frequent buyer program is a _____ for keeping customers.
  9. 14. Data collected for the first time.
  10. 18. The fourth step in primary market research is to _____ data.
  11. 19. Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.
  12. 22. The amount of money a person makes.
  13. 23. Businesses use many strategies to maintain customer _____.
  14. 26. Entrepreneurs usually begin _____ by using secondary data.