Entrepreneurship - Chapter 7 Market Research

12345678910111213
Across
  1. 2. first part of a detailed description of a market's characteristics
  2. 3. What each “B” in B2B stands for
  3. 6. New research information collected for a particular purpose (2 words)
  4. 8. second part of a detailed description of a market's characteristics
  5. 11. Basing market segments on where consumers live or where businesses are located
  6. 13. Small number of people brought together to give feedback on a product or service (2 words)
Down
  1. 1. What the "C" in B2C stands for
  2. 4. Market is a group of consumers or businesses in a particular market with at least one thing in common
  3. 5. Limited number of customers who are most likely to buy a product or service (2 words)
  4. 7. Objective social and economic facts about people
  5. 8. Psychological characteristics of consumers, such as opinions and personality
  6. 9. Business refers to any social, economic, or political factor that could impact a business
  7. 10. Maximum number of companies an industry can support based on its potential customer base (2 words)
  8. 12. Type of company that sells names and addresses for mailings (2 words)