Entrepreneurship Chapter 9 Crossword Puzzle

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Across
  1. 3. a written statement meant to inform the media of an event or product
  2. 5. What you want your business to achieve in the next year.
  3. 8. the act of establishing a favorable relationship with customers and the general public.
  4. 12. Determined by using the wholesale cost of an item as the basis for the price charged.
  5. 13. What you want your business to achieve in the next two to five years.
  6. 14. based on the logical reasoning of customers
  7. 17. The name, symbol, or design used to identify your product.
  8. 18. free promotion generated by media coverage.
  9. 22. Paid based on percentages
  10. 23. a plan that identifies how these goals will be achieved.
  11. 25. creating an image for a product in the customer's mind.
  12. 26. pricing strategy where the provider of a service or supplier of a commodity, may vary the price depending on the time-of-day when the service is provided or the commodity is delivered.
  13. 30. The blending of four marketing elements-product, distribution, price, and promotion.
  14. 31. Where you want your business to be in 5, 10, and even 20 years from now.
  15. 32. Uses a low introductory price to build a strong customer base
  16. 33. Offers customers reductions from the regular price
  17. 35. The point at which sales revenue equals the total cost of producing and distributing a product or service.
  18. 36. Pricing that is determined by how much customers are willing to pay for a product or service.
Down
  1. 1. The amount earned from an expenditure.
  2. 2. Based on the belief that certain prices have an impact on how customers perceive a product.
  3. 4. a paid form of communication for small businesses, particularly new ones.
  4. 6. using the phone to market your product or service.
  5. 7. a refund offered to people who purchase a product
  6. 9. Pricing that is determined by considering what competitors charge for the same good or service.
  7. 10. Information that is given about the product on the package
  8. 11. A business's percentage of the total sales generated by all companies in the same market.
  9. 15. Payment Paid before development
  10. 16. Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.
  11. 19. the routes that products and services take from the time they are produced to the time they are consumed.
  12. 20. These items are part of this plan. 1. Product or Service 2. Target Market 3. Competition 4. Marketing Budget 5. Business Location 6. Pricing Strategy 7. Promotional Strategy 8. Distribution Strategy
  13. 21. Include color, size, quality, hours, warranties, delivery, and installation.
  14. 24. establishing informal ties with people who can help your business grow.
  15. 27. the box, container, or wrapper in which the product is placed.
  16. 28. the different products and services a business sells.
  17. 29. All of the processes- planning, pricing, and promoting to satisfy the customer.
  18. 34. direct communication between a prospective buyer and a sales representative in which the sales representative attempts to influence the prospective buyer in a purchase situation.