Entrepreneurship - Market Research, Part 1

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Across
  1. 2. Type of primary research that is open ended and usually involves interviews.
  2. 4. Market _______________________ is devising a broad market into smaller subgroups
  3. 8. Secondary research usually comes already __________________ in a magazine, journal, or book.
  4. 9. Age, Race, Gender, and marital status are examples of ____________________.
  5. 10. A type of market research is to figure out the best placement or physical ________________ for your business.
  6. 12. One type of market research a business can conduct is to develop a ____________ $trategy.
  7. 15. Research that gathers numerical data.
  8. 16. A ________________ market is the specific group of customers that a business aims its products or services.
  9. 17. An understanding about changes in the _____________________ is one thing that can give a business an advantage.
  10. 18. Market _____________ is the activity of gathering information about customers needs and preferences.
Down
  1. 1. An example of a segment of the “Eating Out Food Industry”. Almost always has a drive through.
  2. 3. A customer __________________ is an important part of market research.
  3. 5. Data on how much customers use a product is called ________________ data.
  4. 6. A type of market research is to compare and research _________________ products or services.
  5. 7. Research that gathers views and attitudes
  6. 8. Personality traits, hobbies, and interests are examples of ______________graphics.
  7. 11. The first step in market research is to define the _________________ and problem.
  8. 13. Type of research that is directly collected by a company or someone hired by a company.
  9. 14. Type of research that has already been collected/gathered by an outside entity.