Entrepreneurship Marketing Plan Key Terms

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Across
  1. 2. Defining a target market based on their physical location or school campus area.
  2. 3. The channels used to distribute and deliver a product to the final consumer.
  3. 7. Direct research collected straight from customers using tools like surveys.
  4. 10. Activities used to inform, persuade, and remind customers about a product.
  5. 11. The specific group of customers a business aims to reach with its products.
  6. 13. The stages a product goes through from launch to growth and eventual decline.
  7. 14. Existing data collected by outside sources like reports or census data.
  8. 15. Customer grouping based on measurable stats like age, gender, or grade level.
  9. 16. The percentage of total market sales controlled by a specific business.
  10. 17. The tangible good or intangible service offered to satisfy customer needs.
Down
  1. 1. Assurances that a product will perform as expected or money will be refunded.
  2. 4. Formal written promises regarding the quality and durability of a product.
  3. 5. Gathering and analyzing information about consumers' needs and preferences.
  4. 6. The amount of money charged for a product or service.
  5. 8. Dividing a broad target market into smaller, distinct sub-groups.
  6. 9. Customer grouping based on personality, values, interests, or lifestyle choices.
  7. 12. A unique name, symbol, or design that identifies and differentiates a business.