Entrepreneurship Modules 8-14

2. A description of the qualities that are unique to a particular product or service
4. How your customers defines your business in relation to your competitors
5. Marketing ________. The business' progress in measurable terms
8. Type of forecasting based on expert opinion and personal experience
16. Type of distribution. Channel structure where the producer's products are stocked in the majority of outlets
18. Type of stage. Product introduced to the market
19. Very precise, time based, and measurable actions that support the completion of a goal
21. Type of share. Business's portion of the total sales in a specific market; expressed as a percentage
22. Type of stage. Product is enjoying success
23. Intangible products that people perform rather than produce

1. Type of forecasting based on the results of gathering and analyzing all kinds of numerical market data
3. Selecting products/services that have a name, symbol, or design for identification
5. Difference between costs of good/service and its selling price
6. _____ of distribution. The path a product takes from producer or manufacturer to final user
7. A common pricing method used by retailers
9. Any paid form of non personal presentation of ideas, goods or services
10. Type of store. Retailer that brings in a large quantity of consumer traffic on a consistent basis
11. Type of distribution. A channel structure where the producer selects only very few intermediaries
12. Used to assess the change in consumer demand as a result of a change in price
13. Support that is given to a business by buying its goods or using its services
14. Type of stage. Profit may be smaller than cost
15. Outcome statements that define what an organization is trying to accomplish both programmatically and organizationally
17. Type of distribution. Channel structure where the producer relies on a few intermediaries to carry their products
20. Type of stage. Sales level off or slow down