Entrepreneurship Terms

4. A symbol, word or words legally registered or established by use to represent a company or product
7. Valuation A structured analytical process which determines the economic value of a company and its assets
8. A company or group of people who act as a single entity and are recognized by law
14. Level Marketing (MLM) A business model where independent distributors sell products directly to customers and earn commissions on their personal sales
15. An exclusive legal right granted by a government to an inventor which allows them to prevent others from making, using or selling an invention for typically 15-20 years in exchange for public recognition
16. Proprietorship A business owned and operated by one person
17. Liability Company (LLC) A flexible and hybrid business structure which combines the corporate advantage of limited personal liability but also passing through the taxation of partnership
18. Intentional process of building, cultivating and maintaining mutually beneficial and long-term relationships with other professionals, clients and partners

1. Direct Marketing Strategy where companies directly market to customers without retailers or wholesalers
2. Capital (VC) Form of private equity financing where investors provide capital to startups and newly started companies with potential for high growth in exchange for an ownership stake
3. Venture Strategic and usually temporary business arrangement where two or more parties use resources, expertise and capital to achieve a specific goal like developing a product
5. Formal and scheduled evaluation where managers assess employee performance, strengths and their weaknesses
6. Alliance A formal agreement between two or more independent companies to collaborate on, share resources for and pursue a specific project or common goal while remaining separate entities
9. an object obtained by a company or business
10. Contractor self -employed person or business that is hired to provide specialized services on a project by project basis
11. Relations (PR) Professionally managing how the public perceives a person, brand or organization and aiming to build a positive reputation
12. Business practice of hiring external third party providers or contractors to perform tasks, handle operations or provide services that are usually executed in house
13. A voluntary and strategic combination of two separate companies into a single new legal entity