ESB D2 Puzzle

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Across
  1. 2. How a business sells its products and services to the end customer.
  2. 4. A persuasive speech prepared to entice a potential customer to purchase a service or good.
  3. 8. First-hand research like surveys, interviews, and statistical data.
  4. 10. The total cost of acquiring a new customer.
  5. 13. The level of familiarity one has with a brand.
  6. 14. Activities or strategies employed by a business to retain existing customers.
Down
  1. 1. A promise of value that a company makes about their product or service that makes it attractive to customers.
  2. 3. Statistical data that refers to particular groups within a population.
  3. 5. The group of customers a company chooses to market its products and services.
  4. 6. Data that may contain personal bias like company newsletters and academic journals.
  5. 7. Cost incurred by a business.
  6. 9. The amount of money charged for goods or services.
  7. 11. A planning tool used to document a company's strengths, weaknesses, opportunities, and threats.
  8. 12. An individual or business that purchases goods and services from a business.