Evaluating the competition

4. services
8. or service, or present existing merchandise
9. a company determine where they stand compared to their competition
11. planning organizing, execution and controlling of activities
13. making links and establishing a mutually beneficial relationship with other
15. Power pertains to how much power customers have as far as driving down the prices of
16. negative, internal factors that a company can control
17. causes their sales to increase above other businesses
18. rivalry between two or more companies within the same industry
21. a paid message sent from a company to the public in order to introduce a new
22. Market a specific group of consumers to whom a company aims the selling of its products
23. Five Forces helps companies to analyze their industry and determine their level of
25. and services
26. or provide the services or products a company offers

1. Share the percentage of a firm’s total sales in relation to the industry as a whole
2. Rivalry the amount of power a company has in the market in relation to their competitors
3. Analysis stands for strengths, weaknesses, opportunities and threats; a useful tool in
5. people
6. a design for a company or organization in order to reach its long-term goals
7. Selling Points distinguishes the organization’s product or service from competitors because of
10. Advantage occurs when a company operates in a more efficient manner than its competitors,
11. of Substitution determines the ability and likelihood of customers finding another way to either
12. unique characteristics
14. positive,internal factors that can be controlled within a business
19. a favorable, external factor companies cannot control
20. Materials items(materials) used in the production of a good
24. negative or unfavorable external factors that affect businesses and their level of