Evaluating the Competition

1. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities
3. negative or unfavorable external factors that affect businesses and their level of competitiveness
5. the percentage of a firm’s total sales in relation to the industry as a whole
6. stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition
8. positive, internal factors that can be controlled within a business
10. the amount of power a company has in the market in relation to their competitors
12. a specific group of consumers to whom a company aims the selling of its products or services
14. occurs when a company operates in a more efficient manner than its competitors, which causes their sales to increase above other businesses
16. making links and establishing a mutually beneficial relationship with other business people
17. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise
19. pertains to how much power customers have as far as driving down the prices of products and services

2. determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers
4. distinguishes the organization’s product or service from competitors because of certain unique characteristics
7. a favorable, external factor companies cannot control
9. rivalry between two or more companies within the same industry
11. pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them
13. items (materials) used in the production of a good
15. negative, internal factors that a company can control
18. helps companies to analyze their industry and determine their level of competitiveness