Evaluating The Competition

2. Power pertains to how much power a supplier has as far as increasing the prices of supplies and merchandise a company purchases from them
4. Advantage occurs when a company operates in a more efficient manner than its competitors,which causes their sales to increase above other businesses
6. the percentage of a firm’s total sales in relation to the industry as a whole
9. Power pertains to how much power customers have as far as driving down the prices of products and services
10. Materials items (materials) used in the production of a good
12. the amount of power a company has in the market in relation to their competitors
14. rivalry between two or more companies within the same industry
15. negative or unfavorable external factors that affect businesses and their level of competitiveness
17. positive, internal factors that can be controlled within a business
18. a design for a company or organization in order to reach its long-term goals through planning organizing, execution and controlling of activities

1. determines the ability and likelihood of customers finding another way to either make or provide the services or products a company offers
2. stands for strengths, weaknesses, opportunities and threats; a useful tool in helping a company determine where they stand compared to their competition
3. a favorable, external factor companies cannot control
5. Market a specific group of consumers to whom a company aims the selling of its products or services
7. makes links and establishing a mutually beneficial relationship with other business people
8. a paid message sent from a company to the public in order to introduce a new product or service, or present existing merchandise
11. negative, internal factors that a company can control
13. Five Forces helps companies to analyze their industry and determine their level of competitiveness
16. Selling Points distinguishes the organization’s product or service from competitors because of certain unique characteristics