Exam Review 1

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Across
  1. 2. A written statement to inform the media about a new product or special event
  2. 3. A group of closely related products with slight variations developed by the same business
  3. 4. The process that involves researching prospective customers before contacting them
  4. 6. Contact with a customer after the sale to ensure satisfaction
  5. 8. The process of displaying products in a way that makes them appealing and enticing to customers
  6. 11. The first contact that a salesperson makes with the customer
  7. 13. All of the different products a business sells
  8. 14. Face-to-face communication between the buyer and seller that attempts to influence the buying decision
  9. 15. Setting a low price for a new product to gain a larger market share
  10. 16. Selling a product at as many locations as possible
Down
  1. 1. The exclusive right to use a brand name, symbol, or design
  2. 5. Any nonpaid form of communication designed to arouse public interest about a product, service, business, or event.
  3. 7. Setting a high price for a new product to emphasize its uniqueness and to recover development costs quickly
  4. 9. A reduction from the original selling price
  5. 10. Marketing activities that provide extra value and buying incentives
  6. 12. Activities and events that create goodwill for a business or other organization