Exam Review #2

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Across
  1. 3. In-depth interview with a group of target customers who provide valuable ideas on products or services Focus ________
  2. 4. The name, symbol, or design used to identify a product
  3. 6. Data that help a business determine where its potential customers live and how far they will travel to visit the business
  4. 7. Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits
  5. 9. Description of the characteristics of the person or company that is likely to purchase a product or service Customer __________
  6. 10. Data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income
Down
  1. 1. Groups of customers within a large market who share common characteristics Market ___________
  2. 2. Product characteristics that will satisfy customer needs
  3. 5. Creating an image for a product in the customer’s mind
  4. 8. The different products and services a business sells. Product________